fashion, Uncategorized

Sustainable Fashion: Reformation


Welcome to the very first post regarding a topic that is quite close to my heart: sustainable fashion!

I have been passionate about animal life and the environment for as long as I can remember. Every year I seem to become less ignorant and more informed about what is going on in the world around me, and in some ways feel quite sad and helpless about it. I know that I am not alone in feeling this way. I am here, however, to tell you that I am not helpless and neither are you!

There are so many things that we can all be doing every single day to be helping out the creatures and the planet around us:
Reduce your waste.
Reuse what waste that you can.
Wash the items that you are recycling.
Eat less meat, dairy and fish.
Ride your bicycle or walk instead of driving the car.
Plant your own vegetable garden.
Have bee-friendly plants.
Stop using pesticides or insecticides.
Pick up litter when you see it.
For feminine hygiene: consider investing in less wasteful period products and do not flush tampons.
Do not toss that cigarette butt, dispose of it properly.
Leave your dandelions for the bees, it is their first food.
Support your local farmers market.
Donate to organizations that are doing the more difficult work.
Hang your clothes to dry.
Deter from products using palm oil (read all the labels.)
Do not support tourist attractions that include things such as elephant rides.
Respect and be kind to your animal/insect neighbours, they play very important roles (example: bats = fewer mosquitos, opossums = fewer ticks, bees = pollinate our food.)
Do not support brands whose ethics you do not agree with, money talks.
Support brands that you do believe in.
Consider powering your house with solar panels.
Invest in an electric car.
Purchase clothing from a sustainable brand or buy vintage.
Plus, so many other things that it’s impossible for me to narrow them all down in a post that is actually about a sustainable fashion brand!

I am here to tell you that I am NOT perfect with my sustainable practice. I wish that I was 100% in every single way but I accept that at this moment I am not, I am not even close to it and I am working toward improving all of the time. If every person tried every day to do better and to be more mindful, that would be so beneficial and helpful and I truly do believe that. We live in a world of convenience and I fall into it a lot myself. It takes just making a decision and sticking with it. Understand that sometimes it will only be baby steps that you are able to do and other times it will be big steps depending on your own personal situation. It is not a one-size-fits-all kind of world so please, do not be hard on yourself or feel so guilty, just try your best. We all deserve happy, healthy, balanced and intentional lives. But so does the planet and the rest of its residents so let us all work together and be the change. Onto the first sustainable brand item that I will be talking about on my blog!


Reformation is a fashion brand that is known for its sustainable ethics. From the packaging to the clothing itself, they are quite transparent and very environmental. I needed a new pair of jeans since my mermaid-thighs destroyed my old, favourite pair, so I figured it was high time that I tried out this brand that I had heard so much about. On the goodonyou app, an app and website that rates ethical fashion which includes people, planet and animals, they are rated really well with only a few things to improve upon. After purchasing the jeans, I received an e-mail outlining what I saved by purchasing with them compared to other popular clothing lines: 22.0 pounds of carbon dioxide, 711.0 gallons of water and 1.7 pounds of waste. Holy moly! It really does get you thinking, doesn’t it? I was already aware that denim is a huge polluter but seeing the numbers was an eye-opener.

This is a brand that I am definitely falling more in love with, not only for their ethics but for their clothing as well! They are seriously stocked with some of the cutest fashion pieces I have ever seen and I definitely have my eye on a few items.

I am so in love with my pair of jeans, by the way! They fit me just right and are comfortable, stretchy and well-made. Honestly, I’ll probably never buy jeans from another shop again. I’ve been happily converted!

IMG_6814Jeans: Reformation